Use bonuses to sell to more people without lowering your prices, increase the effectiveness of your social media marketing, and earn more profit!
Do you want to know a simple yet powerful way to increase your sales without lowering your prices? Do you want to stand out from your competitors and create loyal customers who love your brand? If so, you need to start using bonuses in your offer.
Bonuses are extra items or services that you add to your core offer to increase its perceived value and entice customers to buy from you. Bonuses can help you achieve several goals, such as:
Attract more attention and interest from your target audience
Differentiate your offer from other similar ones in the market
Increase customer satisfaction and retention
Encourage referrals and word-of-mouth marketing
Upsell and cross-sell your products or services
In this blog post, we’ll show you how to use bonuses in your offer effectively and share some examples of successful bonus strategies. Whether you’re a digital marketing agency, a social media marketer, or a business owner, you can use bonuses to boost your sales and delight your customers.
What are bonuses and why do they work?
Bonuses are anything that you can add to your core offer that your customers would find useful, relevant, and valuable. They can be physical products, digital products, services, discounts, guarantees, or anything else that enhances your offer.
Bonuses work because they appeal to human psychology. According to the principle of reciprocity, people tend to feel obliged to return a favour or a gift. When you offer something extra to your customers, they feel more inclined to buy from you and to reciprocate your generosity.
Bonuses also work because they create a sense of urgency and scarcity. When you offer something extra for a limited time or for a limited number of customers, you create a fear of missing out (FOMO) that motivates people to act fast and buy now. This can be a great way to increase the effectiveness of your digital marketing efforts!
Bonuses also work because they increase the perceived value of your offer. When you add something extra to your core offer, you make it seem more valuable and more desirable. You also make it harder for your customers to compare your offer with others, because you offer something unique and exclusive.
How to use bonuses in your offer effectively
To use bonuses in your offer effectively, you need to follow some best practices. Here are some tips to help you create a successful bonus strategy:
Choose bonuses that are relevant and complementary to your core offer. Your bonuses should not distract from your core offer, but rather enhance it and make it more complete. For example, if you’re a lawyer or law firm, you could offer to file articles of incorporation when they sign a retainer deal.
Choose bonuses that are easy and cheap to deliver. Your bonuses should not cost you too much time, money, or resources to provide. Otherwise, you might end up losing money or compromising the quality of your core offer. Great examples of this are things that only need to be created once and sent to multiple people, or a template that can be created once and then personalized easily and quickly for many people.
Choose bonuses that are perceived as valuable by your customers. Your bonuses should not be something that your customers can easily get elsewhere or that they don’t really care about. Otherwise, you might end up wasting your effort or diluting your offer. For example, if you’re a business owner that sells lawn mowers, you could offer a bonus of a free warranty, a free maintenance service, or a free accessory kit. Offering lawn cutting services to a customer that just purchased a lawn mower doesn’t make much sense, they just bought a lawn mower, clearly with the intention of cutting their own grass.
Choose bonuses that are limited and exclusive. Your bonuses should not be something that you offer all the time or to everyone. Otherwise, you might end up losing your competitive edge or devaluing your offer. Make the bonuses special in some way whether that be the fact that they’re there because of a promotion, or you only get them when the customer opts for a certain service level.
Examples of successful bonus strategies
To inspire you, here are some examples of successful bonus strategies that you can learn from and adapt to your own business:
HubSpot is a digital marketing platform that offers various products and services for inbound marketing, sales, and customer service. One of their bonus strategies is to offer a free CRM (customer relationship management) software to anyone who signs up for their platform. This bonus is relevant, easy, valuable, and exclusive, as it complements their core offer, costs them nothing to deliver, helps their customers manage their contacts and leads, and is not available elsewhere.
Netflix’s bonus strategy is to offer a free trial for a month to anyone who signs up for their service. This bonus is relevant, easy, valuable, and exclusive, as it enhances their core offer, costs them nothing to deliver, allows their customers to enjoy their content and test their service, and is not offered by their competitors.
Amazon has bonus free shipping service for orders over a certain amount or for Prime members. This bonus is relevant, easy, valuable, and exclusive, as it complements their core offer, costs them little to deliver, saves their customers money and time, and is not offered by their competitors.
Conclusion
Using bonuses in your offer is a powerful way to boost your sales and delight your customers. By adding something extra to your core offer, you can increase its perceived value, differentiate it from others, and create a sense of urgency and reciprocity to take your social media marketing to the next level.
To use bonuses in your offer effectively, you need to choose bonuses that are relevant, easy, valuable, and exclusive. You also need to test and measure the results of your bonus strategy and optimize it accordingly.
If you want to learn more about how to use bonuses in your offer, you can email us with any questions to info@spokomedia.com, or if you want to see a little more about what kind of work we can do, fill out the survey at spokomedia.com/freemarketingplan and we'll send you a completely free comprehensive marketing plan in two business days. We are a marketing agency that specializes in digital marketing, social media marketing, and social media advertising. We can help you create a compelling offer that attracts and converts your ideal customers.
Don’t miss this opportunity to grow your sales and delight your customers with bonuses. Start using them today and see the difference they can make!