4 Ways to Create Organic Social Media Content for Your Business
Social media platforms need to be an essential part of every professional's marketing strategy. But when they get started, many businesses tend to use their social media solely for advertising and selling purposes, which can be a major turnoff for followers and lead to a lot of wasted time and effort. Instead, businesses should focus on using organic content in their social media, which can help create a more genuine and authentic connection with their followers.
At the end of the day, good social media content builds a community around a narrative. Whether that narrative is running an effective business, making the best home-cooked meals, parenting, or something else is dependent on your industry, and what your customers are interested in.
Let’s look at some reasons why professionals should use more organic content in their social media.
Showcase Employee Personalities
One of the best ways to create a connection with your followers is by showcasing the personalities of your employees. By highlighting your employees' interests and personalities, your followers can get a better sense of who your business is, beyond just what you sell. This humanizes your brand because they are able to identify with the people they’ll be working with, and can create a loyal customer base.
Creating a personal connection with your followers is essential to building a loyal customer base. Using organic content, you can show your followers that your business is more than just a sales pitch. By sharing behind-the-scenes glimpses of your business, or by sharing stories of how your product has helped others, you can connect with your followers on a personal level.
Educating your followers about your industry is an excellent way to build trust and establish your business as an authority in your industry. By sharing educational content, you can provide valuable information to your followers, which can help them make informed decisions about your product or service. Be sure the education is directed at your potential customers though. We often see businesses try to pursue the education route, only to be educating other service providers in their industry. As an example, “3 Hidden Features of the 2023 3 Series” is a great post for a BMW dealership, but “How XYZ Software Helped Us Streamline Our Diagnostic Process and Cut Costs” is not. Unless they’re passing those savings onto consumers.
People skip ads. All the time. Organic content generates more engagement than promotional content because even though it may feature your product or service, it doesn’t seem as “salesy”. By sharing content that is interesting and relevant to your followers, you can encourage them to engage with your brand. This can help increase your reach and visibility on social media, as well as build a community of loyal followers.
By showcasing employee personalities, creating a personal connection with followers, educating them about your industry or product, and increasing engagement, you can build a loyal customer base and establish your business as an authority in your industry. So, the next time you post on social media, ask yourself “If I saw this on my feed, would I be interested in reading or watching it, or would I skip the ad?”